Skip to main content

Content Strategy Made Easy: How Drupal Leads the Way

people writing strategy ideas in a board

Selecting the appropriate Content Management System (CMS) is a decision that can have a considerable impact on your organization and may feel like a big commitment. It's a tool you and your team will interact with regularly and it plays a pivotal role in your website's performance. Definitely a decision worth contemplating.

A CMS allows users to craft, edit, and publish digital content. Features of a CMS span from content editing tools to formatting options, it governs the template or visual layout of your website and sets the opportunities for further functionalities through plugins, modules, and extensions that expand the default capacities of a website.

We firmly believe that clients should make informed choices tailored to their unique needs and the knowledge of their business, however, we aim to shed light on why Drupal often tops our recommendation list for Content Management Systems when it comes to content strategy. Drupal stands as our preferred choice for organizations aiming to elevate this aspect of their business and long-term goals, after all, it reports a user satisfaction rating of 97%.

An aid in content strategy

Drupal is an exceptional choice for content management due to a set of features that keep the demands of content creators and users in mind.

Its integrated content planner is equipped with a complete dashboard, to-do list, calendar, and scheduling functionalities. This powerful tool is perfectly aligned with the needs of a business's unique publishing workflow, allowing it to streamline the process. The newly improved content planner also boasts advanced filter capabilities which can be quite advantageous for organizations dealing with high volumes of content.

Moreover, Drupal's taxonomy system lets users organize content effortlessly into categories that align with their specific business requirements. Whether it's categorizing content by topics, content type (such as video, blog, or podcast) or author, and more importantly, creating relationships between content pieces so users can navigate with ease through the related content and extend their session length on the site.  

Additionally, having hierarchical content through the implementation of parent terms and child terms highlights how several posts might relate to a specific cluster of topics and provide a better storytelling approach.  An idea might be categorizing content based on how it caters to users in the different stages of the marketing funnel and following their journey with scheduled publications.  

Drupal's content planning and taxonomy capabilities make it an excellent choice for organizations seeking a content management solution that can be highly customizable and that considers a long-term content strategy.

Enabling a collaborative workflow

Content creation is often a collaborative endeavor, with input coming from multiple team members in the same organization. A writer may kick things off, followed by an editor’s review, a designer's touch, and a project manager’s supervision; all contributing at different stages of the process or even simultaneously.

Drupal recognizes the intricacies of content creation and its collaborative nature with functionalities that enable agreeable and seamless teamwork. With its role-setting capabilities, staging sites for review, and customizable workflows, Drupal helps prevent confusion and safeguards against premature content publication. These features are especially invaluable in remote work scenarios, ensuring that team members understand their roles and schedules, reducing the need for constant communication, and keeping everyone on the same page.

Data-backed content planning

The Statistics module for Drupal provides content managers with tools for data-driven decision-making. Page views, popular content tracking, and recently seen pages are just a few of the tools that Drupal offers to help users engage with the site and spot trends. Content managers may straightforwardly evaluate the effectiveness of their material and modify their strategy in light of the results.

Additionally, the adaptability of Drupal's modules enables interaction with strong analytics tools like Google Analytics, increasing the complexity of the data that is accessible. These alternatives guarantee a thorough awareness of user activity, improving content management tactics. With the help of the Statistics module in Drupal and the ability to integrate external metrics, content managers may maximize their online presence by making deft, data-driven decisions.

SEO and website optimization

Drupal is a valuable tool for content managers who want to maintain a fast-loading website that ranks high in search results and provides a pleasant user experience as it smoothly adopts effective SEO techniques and optimizes website speed. It employs effective SEO features, such as keyword management, SEO-friendly URLs, content tagging, and metatags. The SEO modules streamline the process by integrating sophisticated search engine optimization and reporting capabilities into the site's dashboard.

Additionally, Drupal offers tools like media optimization to strike a compromise between high-quality media and rapid page loads, as well as responsive solutions that automatically resize media for the right devices. By distributing content from areas that are geographically closer, Content delivery networks (CDNs) increase the speed of websites and further optimization is accomplished by setting a frequent removal of unused modules that helps maintain a healthy and swift site.

Drupal's clean code ensures fast and responsive websites, boosting search engine rankings and keeping user experience as a priority. 

Even a slight speed improvement can lead to higher conversions and lower bounce rates, making Drupal a top choice for both performance and SEO.

Overall, choosing the right Content Management System (CMS) is a decision that undoubtedly influences your organization's digital presence. While many alternatives can be mentioned, Drupal is a standout choice for businesses that wish to improve content strategy, team collaboration, statistics-driven decisions, and SEO optimization. It comes highly recommended as the CMS of choice for websites rich with content. Drupal is a powerful tool, capable of meeting the needs of organizations aiming to excel in content management and website optimization.


Get in touch with us by filling out the form. Our PM will contact you within 24 hours, and we'll sign an NDA if you require it. Our expert team will then efficiently evaluate your project requirements and strategize for success.